By Maru Hieta

Welcome, friend! Here’s the deal:

Building a personal brand on social media is tough and your resolve will be tested many times.

This 10-minute guide is designed to help you to push through by 4 principles. None of them are rocket science. Instead they are simple and obvious. Simple is often hard, because we like to overthink. I hope this guide gives you clarity. And some balls to stand out.

Contents:

• Intro & my journey

1. Character creation
2. Outcome content
3. Leadership
4. Direct Messaging

Introduction

Here’s another run-of-the-mill tactical guide… Ha! Gotcha!

Let’s be completely frank here. I rewrote and edited this guide heavily.